i’m having short-hair envy. this summer just seems to call for it.
funny, tall mac.
Maru means ‘circle’ or ‘correct’ in Japanese. In Japanese schools, teachers indicate that an answer is correct by drawing a circle next to it. We used this in the identity by placing the products in the webshop in circles of different colours (indicating which group of products they belong to) proclaiming that the product is approved by Maru.
With the logotype we wanted to visualize the story of Maru and illustrate the act of setting up a Japanese boutique in the capital of Norway. We found a quite literal way of doing this by integrating the Kanji symbol for Maru in the middle of the wordmark, replacing the A and R.
(via Jacob Sutton | Fubiz™)